Engage audiences as a digital content creator, strategist or curator
Digital Content Creation and Strategy Ontario College Graduate Certificate program
Deliver compelling messages in today鈥檚 media-rich business environment. Capture ideas and develop production skills. Explore user experience and design functionality.
Part-time
Program information
Program description
Digital Content Creation and Strategy prepares you to capture ideas and deliver effective messages in today鈥檚 media-rich business environment. Through a combination of practical and theory-based learning methods, you develop skills in the production and management of social media, communications, video and audio production, photography,聽and web design. Focusing on user experience and design functionality, you gain and develop skills through a combination of independent and collaborative projects applied in the context of content creation, strategy and curation. Ultimately, such skills can be applied to almost any sector that informs, engages or educates an audience.
Please note: Most of this program is delivered in the聽downtown Barrie location聽(5 Ross St.) with Student Services offered at the main Barrie Campus. The Arch and Helen Brown Design and Digital Arts Centre is located just minutes away from the waterfront. You鈥檒l learn in our fully equipped studios using industry standard tools, and you鈥檒l have the opportunity to network with leaders in your field and real-world clients.
Intake information
| Start date | Campus |
|---|---|
| Fall 2024 | Barrie Downtown |
Tuition and fees
- Visit our聽tuition and fees page聽for detailed information on the cost to attend 小优短视频.
- Review additional program-specific fees for this program.
- You can afford this! Explore聽OSAP聽as well as聽awards, scholarships and bursaries聽to help you pay your way to graduation.
What are the admission requirements for the Digital Content Creation and Strategy program?
Digital Content Creation and Strategy admission requirements
- Ontario College Diploma, Ontario Advanced Diploma, Degree or equivalent, in art, business, design, communication, or production.聽
Applicants who do not possess the above academic requirement may be considered upon submission of a portfolio, including sample work, cover letter and resum茅, showing evidence of experience in a related field.
Why study Digital Content Creation and Strategy at 小优短视频?
State-of-the-art digital content creation instructional labs
Develop your skills with:
- professional camera equipment and facilities for true experiential learning
- a digital content creation and virtual reality (VR) simulator
- three Mac computer labs with the best-in-class software pre-loaded at your disposal including the entire Adobe Creative Cloud suite
Graduate job-ready
In just one year, you will:
- gain exposure to a variety of career opportunities as a content creator
- develop knowledge and skills that support a managerial career path
- improve your employability before you graduate. and your influence when you begin your career
Businesses are looking to the online community more, which means the demand for content creators has never been higher.
In fact, 1.9 billion people are searching for their information 鈥 EVERY DAY. Businsesses need creators to capture this market.
Adults are spending more than 18 hours a week online. That means the need for creators is rising with every viewer.
As more mixed-media social media platforms are launched, people are consuming more video for information and to be entertained.
There is a saying with online strategists 鈥 鈥淚f you can鈥檛 be found online, you aren鈥檛 in business.鈥 This program prepare the student to help businesses stay relevant in a changing world.
Small class sizes
小优短视频鈥檚 small class sizes provide you with a more personal learning environment, more one-on-one interactions with your professors, and a chance to connect and collaborate with classmates.
Study DGCC at 小优短视频 to gain experience and forge relationships!
- network with industry professionals to learn the newest industry trends
- gain valuable skills associated with demonstrating portfolios and interview techniques
- hear about success strategies from current industry professionals
- develop mentor relationships
Expert faculty
Learn from seasoned professionals with extensive backgrounds in marketing and the arts, enriched by years of industry experience, comprehensive education, and valuable network connections.
Is the digital content creation and strategy program right for you?
Video scripting, recording and editing by 2024 DGCC graduate Amardeep Kaur. 1
Thumbnail designed and developed by 2024 DGCC graduate Heath Lane.2
Tour our facilities with virtual reality
Click and hold your mouse to navigate through our downtown Barrie location. For best results, please use a VR headset.
Main campus waiting area 鈥 perfect for collaboration
小优短视频鈥檚 downtown campus fully-equipped photo/video studio
One of three Mac-based computer labs/classroom equipped with industry-standard software
Industry support
Annual industry networking night and speaker series
The 2024 edition of the Digital Content Creation and Strategy program鈥檚 Networking Night served as a huge hit. Students engaged with over 57 college dignitaries, local businesses, and decision-makers. In fact, one student received an on-the-spot job offer, and two other students were offered jobs within two weeks of the event.
Speaker Series 2024
We had 12 guest speakers come in to talk to the students about their craft, the industry in general and most importantly, form positive relationships between students and local businesses in a mentor/mentee format.
The professors in the program were instrumental in my journey. As someone like me who has always been passionate about photography, videography, and editing but having no prior experience, the knowledge and support from DGCC have been invaluable. They鈥檝e not only helped me understand the basics but also instilled the confidence I needed to step in front of a camera, capture moments through photography, and craft compelling stories through editing. Their guidance has truly transformed my skills and outlook in this field.鈥Gautham Sathish Nair
What career paths can I take in digital content?
With a post-graduate certificate in digital content creation and strategy, students are able to pursue a career in:
- Social Media Manager: Managing social media platforms for brands, including content creation, strategy planning, audience engagement, and analyzing social media performance.
- Content Strategist: Developing content strategies that align with a company鈥檚 business objectives, overseeing content requirements, and creating content governance.
- SEO Specialist: Optimizing website content for search engines to increase visibility and engagement. This role involves keyword research, content analysis, and link-building strategies.
- Digital Marketing Manager: Overseeing all aspects of a digital marketing plan, from social media campaigns to email marketing and online advertising.
- Video Producer: Producing video content for various platforms such as YouTube, Instagram, or corporate websites. This includes scriptwriting, shooting, and editing.
- Copywriter: Writing compelling content for various formats, including websites, email campaigns, advertisements, and social media posts.
- Influencer Marketing Specialist: Collaborating with influencers to promote products or services, managing relationships, and measuring the impact of influencer campaigns.
Flex MORE. Earn while you learn studying Digital Content Creation and Strategy part-time
The digital content creation and strategy program has been built as a modular program. This allows students to easily take courses while they are working full-time. This facilitates opportunities to apply the classroom learning in their current jobs. Studies have shown that this experiential education produces reinforced learning and immediate benefit for employers.
Benefits of studying part-time:
What you need to know:
Next steps:
What courses are included in the Digital Content Creation and Strategy graduate certificate program?
Course overview
15 Program Courses
Program-specific courses
Semester 1 courses are listed below. For a full list of courses in the program including course descriptions, view the
- DGCC 1000 鈥 Introduction to Video Production
- DGCC 1001 鈥 Still Image Editing
- DGCC 1002 鈥 Web Design
- DGCC 1003 鈥 Digital Photography
- DGCC 1004 鈥 Writing for Social Media
- DGCC 1005 鈥 Principles of Visual Media
- DGCC 1006 鈥 Content Creation Strategies
- DGCC 1007 鈥 Media Trends and Approaches
Your course delivery method(s)
In-person and hybrid option
In this program, some courses will provide an option to choose fully in person or fully online. You鈥檒l choose one delivery method, that fits your circumstances, for the duration of the semester.
Please note, delivery methods are based on planning for the upcoming semester and are subject to change.
Frequently asked questions (FAQs)
This program includes hands-on projects, networking opportunities, and portfolio development to provide practical experience and help students apply what they鈥檝e learned.
While prior experience is considered an asset, the DGCC is designed to accommodate beginners as well as those looking to deepen existing skills.
Skills range from beginner to expert.
Students will learn about various aspects of digital content creation including video production, digital photography, writing for digital platforms, and social media strategy. The program also covers SEO, content marketing strategies and some data analytics.
Students will learn to use content management systems such as WordPress, analytics tools, graphic design software (Adobe Creative Cloud), video editing tools, and platforms for social media management.
Skills such as creativity, strong oral and written communication, basic technical skills in content creation tools, analytical thinking, and a keen understanding of digital media trends are beneficial.
Yes, absolutely! 小优短视频鈥檚 Digital Content Creation and Strategy graduate certificate program is designed to prepare you with the tools to become a digital content creator in many sectors and capacities.
As an alternative to working for a company as an employee, you may choose to create your own entrepreneurial career (e.g., social media influencer, freelance content creator or social media producer, etc.).
Yes, Digital Content Creation Strategy graduate certificate at 小优短视频 can be taken on either a full-time or part-time schedule.
Due to the nature of ther program most courses require on-campus attendance. There are a few hybrid (combination of online and in-person), but the delivery model is synchronous (you must be present in all online or in-person scheduled classes).
Review course delivery method(s) for the Digital Content Creation and Strategy program at 小优短视频.
Please see our program-specific fees webpage to review the technology requirements to be successful in the Digital Content Creation and Strategy program.
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Unleash your creative abilities and artistic skills. Get hands-on experience with the latest digital tools鈥攕uch as virtual reality鈥攁nd a range of traditional media.
Do you have questions about Digital Content Creation and Strategy? Contact us!
Thinking about applying to 小优短视频?
Contact our student recruitment team to explore your study options.
- 705.722.5152
- recruitment@georgiancollege.ca
Already applied to 小优短视频?
Connect with the Office of the Registrar for admissions-related questions.
- 705.722.1511
- registrar@georgiancollege.ca
Are you an international student?
Contact our international recruitment team to learn more about studying at 小优短视频.聽
- 705.722.5158
- international@georgiancollege.ca